As our Hastings Direct customer app reaches one million downloads, Digital and Marketing Director Finn tells us about his career so far, delivering outstanding digital customer service and his love for restoring classic cars.
Tell us a little bit about your background
I was born in North Wales and grew up in Melton Mowbray, Devon, Fort William (Scottish Highlands), Manchester, Macclesfield, Amersham. I’ve lived in South London for the last ten years with my fiancé and son. Throughout my career, I have been involved with digital marketing with many companies, from The Trainline to M&S, to Cathay Pacific in Hong Kong, the AA and more.
What career highlights have you enjoyed so far?
Highlights include leading the team that redesigned internet banking for Lloyds, Halifax and Bank of Scotland and leading the Digital Wallet team at Tesco.
What have you enjoyed about life at Hastings so far?
I’ve really enjoyed my start at Hastings, there are few places with such an exciting digital and marketing roadmap for the next 18-24 months. I’m looking forward to redesigning our digital journeys, refreshing the Hastings Direct brand and delivering a world class experience to our customers.
How does it feel to see the Hastings Direct customer app reach one million downloads?
We are really proud to reach one million downloads and to have hit our target as the highest rated insurance app in the UK! It’s a strong proof point for our digital strategy, not only that customers want it but that we can define the right app (and experience) for them.
Which life experiences or events have influenced what you do and how you do it?
Working in a range of sectors, industries and companies has given me the ability to adapt to meet the ever changing needs of customers and their digital expectations.
What’s your ‘mission’ in life and what helps drive your career?
I’m driven by delivering a customer experience that we can be proud of and helping customers in their daily lives.
Tell us something that not many people may know about you.
I also enjoy restoring classic cars and designing custom motorcycles. My current project is a late 1970’s 4x4 – I’ve restored it with a Tesla engine.