Digital Marketing at Hastings Direct

In Digital Marketing we’re passionate about the customer experience and look after everything that connects us to our customers, from intuitive and compelling digital tools and journeys, to our tone of voice in every customer touchpoint. 

As Hastings Direct becomes an increasingly digitised business, our teams are at the heart of it all. We drive the change and ensure a high quality experience that makes a real difference for our customers.

We’re involved in a wide range of interesting and challenging projects, from developing new TV adverts, to creating digital capabilities on our website and a enhancing our market-leading app. This means we’re always on the lookout for people with a variety of creative and commercial skills.

Join us and you’ll play a vital role in enabling Hastings Direct to grow. By helping to improve how our customers view and experience Hastings Direct, you’ll not only add value to the business, but you’ll have plenty of opportunities to develop your skills and build a rewarding and enjoyable career.


Our Digital Marketing teams

Brand

Brand

We ensure customers know who we are, and why Hastings Direct is the better choice; we develop our brand communications strategy, our visual identity, and tone to deliver a consistent brand experience.

Digital New Business

Digital New Business

We’re responsible for delivering a market-leading customer experience when customers want to buy a new policy online – either through a PCW (price comparison website) or directly from our website. We use web analytic data and various research methods to help us understand why customers don’t buy and use this to drive changes that make their experience better, ensuring we drive the right commercial outcomes at the same time.

Digital Service

Digital Service

Our team is responsible for creating great app-first digital journeys to help our customers manage all their needs 24/7. This is key to Hastings becoming the best and biggest digital insurer.

Customer Experience Hub

Customer Experience Hub

We provide the business with a centre-of-excellence that defines, designs and validates digital solutions. We generate insight through user and market research and combine experience design with data and analytics to create brilliant digital products for our customers.

Customer Communications

Customer Communications

We’re responsible for communications at every point in a customer’s journey. This includes business-led and transactional communications, as well as marketing-led CRM (Customer Relationship Management) messaging. We make sure everything we write is in a clear and consistent tone of voice and our focus is to acquire, educate, grow, inform and retain our customers.


Meet some of our Digital Marketing team

Daniel
Digital Analytics and Insight Manager

My role involves analysing performance data from our suite of web analytics tools to understand commercial performance and monitor customer behaviour. It’s a mixture of very numerical work and being able to explain the message behind the numbers to others. I love the sheer breadth and pace - we deal with millions of motor insurance quotes a year, so you can make a significant difference. Although our work is time pressured and critical, we try to balance that out with social tasks. For example, last year we did the ‘Pier-to-Pier’ challenge, walking 16 miles from Eastbourne to Hastings to raise funds for a local charity.

David
Experience Design Manager

I joined Hastings Direct because I was looking for a company that offered strong career development, coupled with a great ethos and in an ideal location for me. I knew Hastings Direct as a business was developing at a rapid pace and wanted to be a part of their journey. After nearly nine years, I haven’t looked back and am still developing my skills having worked on some exciting and challenging projects. My role currently offers the perfect balance of creativity and technical thinking to keep me motivated. I’m lucky to have worked with some great people here and am able to learn from them. The atmosphere is professional and focused but you can also have fun.


Where our Digital Marketing teams are based

Not every one of our roles are available in all our Hastings Direct offices. Here are where you can find the roles you are interested in.



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