We are Hastings Direct

Founded in 1996 in Bexhill-on-Sea, East Sussex, we’re one of the UK’s fastest growing general insurance providers, offering a full range of car, van, bike and home insurance products. We’re built for the way that customers buy insurance, and with over 2.6 million live customer policies we have doubled our customer base in just three years.

It’s our attitude and the way we run our business that makes us different. Our data driven, digitally-focused business model enables us to remain agile, price effectively and to deliver refreshingly straightforward service and products for customers. All of our actions are based on our 4Cs way of doing things. We focus on getting it right for our colleagues, customers, company and community. It’s our colleagues who help drive our growth, so we give them all the support, training and development they need, as well as scope to tell us how they feel about life at Hastings Direct.

It’s a dynamic, flexible, fun and constantly changing environment, so it takes a certain kind of individual to thrive here - just ask any of our 3,000 colleagues. If you’re clearly a Hastings Direct person, you’ll enjoy the scope to make a real difference for our customers, influence our company, benefit the communities we work in and have some fun along the way!

A brief history of Hastings Direct

Hastings Direct is one of the fastest growing general insurance providers to the UK market. Here's a little insight on how we got there.


Hastings Direct is founded with an office in Bexhill-on-Sea.


Advantage Insurance Company founded.


We air our first TV advert.


Management buy out.


Advantage Insurance Company joins the Hastings Group.


One million customers.


Goldman Sachs invest in the Hastings Group.


Customers exceed two million.


Hastings becomes a PLC.


We open our Leicester office.


RMI invests in Hastings PLC.

Our vision

"To protect 1 in 10 in the UK by 2020"

Our approach to business

Our approach to Corporate Social Responsibility is simple andstraightforward: serve and invest in our colleagues, customers and communities and be a good neighbour. All of our actions are based on our 4Cs way of doing things. We focus on getting it right for our colleagues, customers, company and community.


Colleagues are always the first step in the 4Cs. We believe that engaged colleagues lead to happy customers and we actively promote a culture where our colleagues contribute and thrive.

What makes us stand out from our competitors is our great value pricing and products and the way we are built for the way customers buy insurance. Key to our success is providing a refreshingly straightforward service.

We try to minimise, where possible, our impact on the environment, making sure that what we do reflects our approach to Corporate Social Responsibility. It is our belief that ethical conduct is an integral component of running a business successfully and it is an expectation we have of both our colleagues and our suppliers.

With happy colleagues, satisfied customers and a profitable business we are able to take the 4Cs full circle by taking an active part in serving our communities. We do this by being a good neighbour, investing in local education initiatives and being an ethical member of the financial services community.

Hastings Group in numbers

Hastings Direct is a trading name of Hastings Insurance Services Limited, the UK trading subsidiary of Hastings Group Holdings plc. Here is just a snapshot of the performance of Hastings Group (March 2018).

* Please note that adjusted operating profit is defined as profit before taxation expense, finance costs, amortisation and depreciation and non-trading costs.


Employees and staff


Live customer policies


Adjusted operating profit *


Charitable donations in the year

Awards and recognition

We're proud to be an award-winning organisation. Whether that is for our products, services or how we treat our employees. Here are just a selection of our most recent awards ... and we plan to continue adding to them.

Car Insurance Provider of the Year

Moneyfacts Consumer Awards


5 Star Rating (Motor, Bike and Home Insurance)



Personal Lines Broker of the Year

UK Broker Awards


Car Insurance Provider of the Year

Moneyfacts Consumer Awards


Best Large Business

Own Green Awards


Affinity Marketing Award (Highly Commended)

Business Charity Awards